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Betonkust

Make It Worse

During the summer of 2022, I quit my corporate web dev job. I had imagined myself surfing the web on the beach like Sandra Bullock in The Net (1995), but instead, I sat in my small studio under a dense heat, as the hum of the fan merged with the sound of my laptop struggling to render frames for this music video for Betonkust. Amongst overheating hardware, I drifted into a haze, inspired, fullfilled.

Before that though, there was a moment of uncertainty where I couldn't decide what the video was supposed to be. I spent some time watching CGI music videos, picking apart their structures and questionning every idea I had. At some point, deep into this spiral, I surrendered to YouTube's algorithm and ended up watching the music video of "Axel F." by Crazy Frog, a cover of the great Harold Faltermeyer that I hated deeply when it got so popular in Europe in the early 2000s. Yet, as the video unfolded, I suddenly understood how biblical prophets feel like when they wander in the desert dehydrated, and on the brink of death, meet God. There, right in front of my eyes, was this naked humanoid frog with a vintage pilot helmet, riding an invisible motorcycle and beatboxing obnoxious motor sounds while being chased by a patrol of robotic cops on the highways of a techno-fascist city. Crazy Frog is indeed criminally annoying. As I was watching this work of art that made no fucking sense, Crazy Frog's babble suddenly started to sound like clear words: "The spectacle presents itself as an enormous, indisputable, and inaccessible positivity. It says nothing more than 'what appears is good, what is good appears'. So do whatever the fuck you want!!!" I was in awe. Was this just the product of my terminally fried brain in the midst of a heatwave or had I just had an epiphany? Maybe both. Whatever it was, I am happy with what came out of it.

This music video is also tied to the other ones released with Betonkust's LP Concrete Coast. I notably recreated some decor from 9000 Tears, that was shot by World of Paint's CEO Kai Hugo. I also made another one for the track It Comes In Waves.

Screenshots